Users will soon have a fresh option that permits them to lessen the volume of AI-made content appearing in their streams. This move comes as the service revealed that it currently hosts over 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale release. This shift comes amid a surge in AI content, driven by new AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the quickest rising content creators on a competing service primarily display content made by AI. A significant portion of this output is classified as mass-produced AI material, a term for substandard, mass-produced content that is typically absurd or surreal.
Based on user feedback that many people enjoy content produced via AI tools, ranging from computer-generated images to educational videos, and we want to offer the community the option to adjust the amount of that, according to their own choices,” said a spokesperson.
AI on the Platform
The platform shared that there are presently 1.3bn videos on its network identified as artificially created. Collectively, more than 100 m media items are submitted to the app each day, making AI-generated material a relatively small percentage of its total content library.
User Control Features
Viewers will be able to decrease or raise the amount of AI content they see by accessing the “manage topic” setting in the application and selecting AI-made media. Further subjects that are already be modified under the setting encompass politics, style, beauty, and dance.
AI Disclosure Rules
Its guidelines oblige content makers to tag lifelike AI-made content, and it bans malicious deepfakes of celebrities or emergencies. Any authentic-looking AI video that is unmarked can be removed under its community policies.
Furthermore, the service will henceforth add an AI-generated watermark to content created with its built-in AI features, or detected by an cross-platform project for identifying artificial media. This action is intended to stop users from attempting to bypass the tagging system.
Responsible AI Funding
TikTok is furthermore introducing a $2m awareness program for experts and groups to create informative material about using AI responsibly. This project will support non-profit groups focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has defended its safety measures, following controversy over plans to cut jobs for a large number of safety staff in the UK. TikTok is set to reduce hundreds of positions in its content moderation division in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official stated that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content prior to it gets reviewed by people. The platform announced a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its automated systems.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”
